The main goal of this partnership is to develop an educational program that will introduce artists to the world of NFTs, encouraging them to explore new markets and opportunities. The course will provide insights into the history, present, and future of the art market, along with an explanation of the underlying technology of NFTs and an overview of various NFT platforms that offer opportunities for artists.
Additionally to the course, selected works by FUTURES artists will be sold exclusively through Unveil during special drops. The entire sales process will undergo analysis, and constructive feedback will be provided to the artists to assist them in enhancing future sales opportunities.
FUTURES’ primary goal is to enhance the professional practice of artists. The collaboration with Unveil will provide artists with more knowledge and insight into their professional practice, inspiring them to explore new markets. This partnership is a significant expansion ofFUTURES’ educational program, which was launched last year with a three-year collaboration with MagnumPhoto.
Menno Liauw, the director of FUTURES, stated, “We recognise that too many emerging artists are chasing too few opportunities, and many highly talented artists slip between the gaps during the middle stages of their careers. Our program aims to increase artists’ visibility, strengthen their international network, enhance their professional skills, promote better working conditions, and foster a collaborative and inclusive environment. All activities resulting from the program serve as a multiplier, generating direct income for artists via fees, synergies, and long-term collaborations while promoting and disseminating their works. Our commitment to ensuring long-term support and a long-lasting impact is one of the core values of FUTURES. Therefore, the partnership withUnveil is an excellent fit for our strategy.”
Titus de Jong, Co-founder of Unveil adds “At Unveil, we are always looking for collaborations to push the medium of photography forward. Our primary goal is to provide guidance and opportunities for artists to explore the exciting realm of art photography within the Web3 world.We firmly believe that NFT technology is a true enabler for photographers to expand their artistic vocabulary. Asa photography marketplace, Unveil offers assistance to artists seeking worldwide exposure. We help artists maintain a permanent on-chain record of their work, facilitate the sale of NFTs and NFTs backed by prints.This information is stored on a public ledger, providing an opportunity for artists to build long-term successful careers.