Everyday People – Elecmar S.L.
Ignacio Navas
A series of non-fictional videogames about common stories from Madrid City.
Elecmar S.L. is the first one of them. Through the image, beliefs, aspirations, and memories of the owners and customers from a small business called Elecmar S.L., this project aims to explore the complexities and contradictions of the local commerce.
The goal of this first project is to offer to the viewer a narrative to think critically about how the market played out in the lives of ordinary people.
I dig into stories that show how big providers’ greed floods retailers with excessive stock and its consequences, how small businesses are forced to discard it even with the tremendous environmental impact of its components, or how commercial malls and online stores have reduced de interrelationships of the local communities, samples of the technicals’ little pettiness versus the innocence of customers or how some citizens see themselves forced to use sloppy strategies to save energy and try to lower the energy bill.
